Digital Marketing: A New Channel to Success
Nobody can deny that technology has changed the way we live our lives. A lot of debate, however, can happen on whether this change has been positive or negative. The supporters will argue that it has made almost everything simpler and more accessible and that it brought the entire world closer together. The critics, however, will point out that audio visual company in Malaysia technology started out with good intentions but now it is replacing us in everything we do. I believe that both sides of this argument are personified in one domain that emerged with technology and the birth of the internet- digital marketing.
The Internet Revolution
The internet disrupted the business space unlike anything else. It came and revolutionized the way a company interacts with its customers. The shifting paradigms of technology enabled businesses to explore new channels to interact with their customers, especially through the internet. The accessibility of the internet attracted large crowds towards it. Studies show that the number of people that are accessing the internet is still increasing today.
And so, digital marketing has become the new norm. Businesses can no longer just rely on traditional marketing methods to convey information to audiences. Companies have an opportunity to harness the power of search engines and social media platforms to find the right customers for their business.
Shifting Marketing Strategies
While the options for marketing using traditional methods is very limited, digital marketing brings with it countless new channels for marketing a product, be it in the form of videos, blogs, articles, emails and so on. Based on the strategy that the company wants to apply, the digital marketing team can identify the relevant channels and means of marketing a product and create specific content for the channel.
The main channels being utilized by most companies today are,
- Search Engine Optimization: This is a technique that helps the company website ‘rank’ higher up in search engine results so that the traffic on the website increases.
- Content writing: Most companies have dedicated content writers that put out content mainly in the form of blogs, articles or even infographics about topics related to the company. This is one of the easiest methods of increasing awareness of your company.
- Email Marketing: Most companies often send regular emails to their customers informing them about upcoming events or new products that the company has to offer.
Importance of Branding
Digital marketing also brought with it newfound importance to company branding and values. With companies becoming so much more accessible to customers, the image that the company portrays to say customers also becomes an important factor to consider. Everything from the posters to the company logo must align with the overarching vision of the company because this accessibility comes with its own baggage. Discrepancies become much easier to spot. And so, companies have a greater responsibility of aligning their entire ecosystem and maintaining a consistent image in the audio visual integration system Malaysia market.
Digital marketing is a double edged sword. If used correctly, it can help a business find success and take it to new heights. But if not harnessed well, it might be the undoing of the company.